STUTTERHEIM Shot by: George Morris
Model: Wawa Li
Our second collaboration with photographer George Morris brought our SS25 collection to New York City. He has captured a pale, early-spring day in the city of dreams, following model Wawa Li as she moves through the urban landscape. We asked George and Wawa about their relationship with NYC.
George:
“New York feels like a visual playground—there’s an energy to the city that’s impossible to ignore. The way the light hits the buildings at different times of the day, the layers of people moving through the streets, the mix of grit and glamour—it all makes for an endless source of inspiration. Every time I visit, I find something new, whether it’s a hidden alleyway in SoHo or the cinematic glow of a neon-lit diner in the rain.”
Wawa:
“It’s a love and hate relationship. Hahaha – just like with me and myself. The second you are in, you become part of it. While part of it, NYC will forever be in your heart, taking special inches of space.”
Wawa is a model and ceramic artist who’s currently studying fine art at The New School. She describes herself as an earth alien, a living being on planet Earth in a human body. New York is probably the one city on earth where an alien would feel right at home – there’s something for everyone.
So how would this particular earth alien spend a rainy day in the city where everything is possible? She would go solo galavanting through Chelsea, visiting the galleries, with a hot coffee in one hand and a toasted cinnamon raisin bagel in the other. And what’s the soundtrack on this rainy day?
“Lie Down by Saya Gray.”
George, on the other hand, says he would spend a rainy day in the big apple by making the most of the slower pace that rain brings – cosying up in a coffee shop with headphones on, getting lost in editing. How did NYC inspire the London-based photographer for this shoot?
“New York has this raw, unfiltered energy that pushes you to capture moments as they are. For this shoot, I wanted to lean into that—embracing natural light, movement, and the feeling of the city rather than forcing something too polished. The architecture, the crowds, even the steam rising from the subway grates—it all becomes part of the composition. I love how NYC makes you work with the environment instead of against it.”
He adds that he’s naturally drawn to the rhythm and energy of urban spaces. He’s lived in such an environment all his life, being from London, but travelling opens up a new perspective. Stepping into a new city lets him shift the way he sees the world.
“Cities like New York, London, and Paris have that same pulse—fast, unpredictable, and full of contrast. It's the balance of chaos and beauty. That’s what makes urban photography so exciting.”
